Klaviyo

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Klaviyo is an email marketing and automation platform that enables businesses to create personalized and targeted marketing campaigns. It is especially used by e-commerce companies to analyze customer data, segment audiences, and improve communication through personalized emails and messages.

What you can do with this integration

The integration for Mailchimp lets you:

  • Read user data from Klaviyo and unify them as user profiles inside Krenalis.
  • Write unified users back into Klaviyo and keep the target synchronized over time.
  • Send events read in real-time from sources to Klaviyo to activate them

You can use it both to collect user data, activate user profiles, and to activate events.