# Klaviyo



Klaviyo is an email marketing and automation platform that enables businesses to create personalized and targeted marketing campaigns. It is especially used by e-commerce companies to analyze customer data, segment audiences, and improve communication through personalized emails and messages.

## What you can do with this integration

The integration for Mailchimp lets you:

* **Read user data from Klaviyo** and unify them as user profiles inside Krenalis.
* **Write unified users back into Klaviyo** and keep the target synchronized over time.
* **Send events read in real-time from sources to Klaviyo** to activate them

You can use it both to **collect user data**, **activate user profiles**, and to **activate events**.

<ul class="cards" data-columns="2">
  <li>
    <a href="/docs/ingest-users/saas-apps/klaviyo">
      <figure><img src="%3cp%3e/docs/integrations/images/klaviyo.svg%3c/p%3e%0a" alt="Klaviyo"></figure>
      <div>Ingest users</div>
      <p>Read and sync user data from Klaviyo.</p>
    </a>
  </li>
</ul>
<ul class="cards" data-columns="2">
  <li>
    <a href="/docs/activate-profiles/klaviyo">
      <figure><img src="%3cp%3e/docs/integrations/images/klaviyo.svg%3c/p%3e%0a" alt="Klaviyo"></figure>
      <div>Activate users</div>
      <p>Write unified profiles to Klaviyo and keep the data updated.</p>
    </a>
  </li>
  <li>
    <a href="/docs/activate-events/klaviyo">
      <figure><img src="%3cp%3e/docs/integrations/images/klaviyo.svg%3c/p%3e%0a" alt="Klaviyo"></figure>
      <div>Activate events</div>
      <p>Send events in real-time to Klaviyo for activation.</p>
    </a>
  </li>
</ul>