Mailchimp

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Mailchimp is an email marketing platform that helps businesses design and send marketing emails, manage mailing lists, and automate campaigns. It also offers tools for audience segmentation, performance tracking, and basic CRM functionalities to improve customer engagement.

What you can do with this integration

The integration for Mailchimp lets you:

  • Read user data from Mailchimp and unify them as user profiles inside Krenalis.
  • Write unified users back into Mailchimp and keep the target synchronized over time.

You can use it both to collect user data and to activate user profiles.