Solutions / Customer data in practice
Put customer data
to work for your teams.
Keep customer systems aligned, analyze first-party data, build consistent audiences and give Customer AI a useful customer memory, with control over data sharing.
Start with your goal
Which customer workflow needs a clearer picture?
Improve analysis with first-party data
Connect your own customer records and events for a clearer journey.
Keep customer systems aligned
Reduce repeated CSV imports and custom sync scripts across your tools.
Build audiences from consistent customer data
Give marketing tools the customer attributes they need for audience rules.
Put privacy requirements into your data flows
Control collection and sharing using selected data and supplied consent signals.
Give Customer AI a useful customer memory
Make related customer history available to your application's retrieval layer.
Deliver customer data projects for clients
Explore the dedicated path for agencies and system integrators.
First-party data / Customer journey
Build a clearer picture from first-party data.
- The situation
- Your CRM, store and website hold data from direct customer interactions. Separate records and browser identifiers make it harder to read the full journey.
- With Krenalis
- Connect customer records, purchases and collected events using your configured identity rules. Base analysis on data collected directly by your business, with less reliance on third-party cookies.
- What your team can do
- Analyze related visits, purchases and CRM interactions together, instead of treating each source identity as a separate customer. The quality of that picture depends on your source data and matching rules.
First-party data can include first-party cookies. Consent and lawful processing requirements still apply.
Connected systems / Less manual data handling
Keep your customer systems in step.
- The situation
- Your customer database, CRM and recurring files hold different parts of the same customer record. Teams repeatedly export, clean and re-import lists to keep their tools up to date.
- With Krenalis
- Bring those records into one customer model, reconcile related identities and sync the resulting profiles to connected systems. Use scheduled file exports where a file-based handoff fits.
- What your team can do
- Reduce repeated CSV handling and custom sync scripts. Give sales, marketing and analytics teams a more consistent customer record in the tools they already use.
Data-driven teams / Segmentation and activation
Build audiences around the same customer picture.
- The situation
- Your CRM knows someone is a customer, while your email tool has an incomplete contact record. Teams build audiences from different versions of the same person.
- With Krenalis
- Combine relevant customer attributes in unified profiles, then map and sync selected fields to a connected CRM or marketing tool.
- What your team can do
- Use consistent fields as inputs to audience rules, such as distinguishing customers from prospects in your marketing tool.
Privacy / Consent-aware data flows
Share the data each workflow needs.
- The situation
- Teams need customer data for analysis and activation, but not every event or contact should reach every tool. Customer preferences need to inform those decisions.
- With Krenalis
- Use consent and preference attributes supplied by your systems in configured filters. Map selected fields and decide which users and events enter the workspace or reach each destination.
- What your team can do
- Limit unnecessary collection and sharing, and make data flows reflect the customer choices your systems provide. These controls support your privacy compliance work.
Customer AI / Customer memory
Let Customer AI pick up the customer's story.
- The situation
- An assistant can retrieve a CRM contact but miss customer details held in a database or file, and interactions collected under another identity. The customer context available to it is fragmented.
- With Krenalis
- Bring customer attributes from applications, databases and files together in unified profiles, with related interaction history available to your application's retrieval layer.
- What your team can do
- Make related customer history available alongside current profile details when your application prepares the context for an AI response.
Krenalis provides the customer data foundation. Your AI application handles retrieval and responses.
Explore customer memoryAgencies & system integrators
Deliver these outcomes for your clients.
Help clients connect their customer journey, prepare data for activation or build a customer memory foundation. Shape the engagement around their systems and the outcome they need.
The dedicated agency page covers the operating model and partner conversations.
Your next step
Find a starting point for your use case.
Tell us which customer workflow you want to improve and which systems hold the data.