# Segment



Segment is a customer data platform that collects, unifies, and integrates customer data to improve analytics and personalization.

## What you can do with this integration

The integration for Segment allows you to receive events from Segment, including user information. Once events are received, you can:

- **Send events to destinations**: These are applications or services capable of processing the events.
- **Store events in the workspace's data warehouse**: Ideal for data analysis and reporting purposes.
- **Extract user data for identification**: Helps in identifying both authenticated and anonymous users, facilitating unification within the workspace's data warehouse.

<ul class="cards" data-columns="2">
  <li>
    <a href="/docs/collect-events/segment">
      <figure><img src="%3cp%3e/docs/integrations/images/segment.svg%3c/p%3e%0a" alt="Segment"></figure>
      <div>Collect events</div>
      <p>Receive events in real-time from Segment.</p>
    </a>
  </li>
  <li>
    <a href="/docs/ingest-users/saas-apps/segment">
      <figure><img src="%3cp%3e/docs/integrations/images/segment.svg%3c/p%3e%0a" alt="Segment"></figure>
      <div>Ingest users</div>
      <p>Collect user data from events received from Segment.</p>
    </a>
  </li>
</ul>