# HubSpot



HubSpot is a cloud application that offers tools for customer relationship management (CRM), marketing, and sales. It helps businesses organize contacts, automate marketing campaigns, and improve customer support.

## What you can do with this integration

The integration for HubSpot lets you:

* **Read user data from HubSpot** and unify them as user profiles inside Krenalis.
* **Write unified users back into HubSpot** and keep the target synchronized over time.

You can use it both to **collect user data** and to **activate user profiles**.

<ul class="cards" data-columns="2">
  <li>
    <a href="/docs/ingest-users/saas-apps/hubspot">
      <figure><img src="%3cp%3e/docs/integrations/images/hubspot.svg%3c/p%3e%0a" alt="HubSpot"></figure>
      <div>Ingest users</div>
      <p>Read and sync user data from HubSpot.</p>
    </a>
  </li>
  <li>
    <a href="/docs/activate-profiles/hubspot">
      <figure><img src="%3cp%3e/docs/integrations/images/hubspot.svg%3c/p%3e%0a" alt="HubSpot"></figure>
      <div>Activate users</div>
      <p>Write unified profiles to HubSpot and keep the data updated.</p>
    </a>
  </li>
</ul>